Working with the athletic teams and following/friending our athletic programs is awesome. Our football team has a twitter and facebook and they post/tweet about player of the week, games changes, events, ect on social media that way the whole town knows what is going on. Even during off season they take pictures of the kids working out, doing lift-a-thons, and events. This is one way for coaches to connect with the athletes in their own way. Obviously there are some legal concerns but for the most part I think the kids enjoy it.